Facebook, Instagram, Pinterest: shareable, likeable, emotionally resonant content. More ‘friends telling friends’ than ‘ads’ - more organic but less control. Imagining the product as more of a supporting character in a story often leads to more sharing.
Product integration, blogs, podcasts. More curated & ‘on message,’ mostly a traditional ‘one-way’ engagement. response/engagement not as measurable as social.
REAL WORLD EXPERIENCES
Events, POP signage, B2B sales tools. Even in today’s hyper-digital time (maybe even especially), experiences are extra-special and impactful, and when the online and offline worlds complement each other, they can reinforce the brand message very powerfully.