Case Studies
Brand Video
Bearcat Bourbon
MISSION: Leverage a youthful, urban, and diverse style and audience to update the tired image of bourbon customers as mature men with cigars.
Marketing
Strategy
Social Media
Video
Outreach
Engagement
CHALLENGES
- Increase awareness of an emerging brand in a crowded space
- Expand potential customer base
- Don’t take bourbon too seriously for 30-40 demographic
- Illustrate a youthful scene beyond beer and wine
- Embrace fun & snark
THE RESULT:
Web Design
Goji Kitchen Restaurant
MISSION: Resurrect an aging web property for a popular restaurant in Sonoma County, CA, to enhance general engagement and online ordering.
UI Design
Technical Consultation
Security Enhancement
Client Training
Maintenance
Administration
CHALLENGES
- Overhaul site as responsive to mobile devices
- Drastically simplify to get customers what they want now: ordering online
- Reduce visual noise for a streamlined and cohesive color palette and look
- Add standard SSL encryption for viewer safety and enhanced SEO
- Ensure client can edit content easily and simply
Redesign
Implemented a streamlined navigation system that prioritizes critical user paths and essential content.
Security
Added SSL encryption to improve security posture and search engine rankings. Migrated to a new hosting provider with integrated SSL certification and implemented standard firewall protection.
Responsive
Optimized the mobile experience to ensure seamless access to core features including ordering, menu viewing, and location information across all devices.
Ease of Use
Installed a user-friendly modular theme enabling the client to independently update photos and menus through an intuitive interface.
Training
Created comprehensive video tutorials and step-by-step documentation to facilitate efficient content management, allowing the client to focus on their core business operations.
SEO
Implemented technical optimizations including SSL certification, server-side improvements, and HTML best practices to enhance search engine visibility.
THE RESULT:
A clean, vibrant, secure, and easily navigated website was created for desktops and mobile devices.
Rebranding
6th Street Playhouse
Marketing
Strategy
Analytics
Social Media
Outreach
Engagement
CHALLENGES
- Reduced income and restricted opportunities due to COVID pandemic
- Reëngage dwindling audience due to age and lapsed promotional processes
- Global overhaul of design and technology stack of antiquated website
- Remedy insufficient use of social media and online promotional methods
- Accommodate insufficient staffing and budget to serve marketing needs
- Address problematic or poor communication processes within the organization
Multi-Platform Marketing Campaigns
Increased awareness by hiring a qualified web designer to upgrade the website and make it part of a vibrant cross-media marketing tool.
Audience Outreach & Engagement
Broadened the audience by creating progressive marketing material to resonate with a younger demographic via social media, digital print, video, and community outreach to appropriate organizations and businesses.
Rebranded Organization
Updated existing material and content more in line with current, more productive marketing practices along with improving overall aesthetics to all marketing materials.
B2B Alliances
Reconnected and formed new associations with local media and provided them with a collection of creative assets to assist in a broader reach to the community.
Communication & Safety
Managed public perception and ticket sales, by diligently clarifying and updating the community about our Covid policies and measures the playhouse took to ensure our audience’s safety.
Analytics & Data Management
Provided decision-makers with research and analysis to help them adapt new marketing practices.
Budget Management
Combated budget limitations by increasing earned media through partnerships with local like- minded organizations, and negotiating better deals with print, digital, radio, tv outlets.
THE RESULT:
A comprehensive & achievable management plan was implemented across media and disciplines to benefit the organization’s output and bottom line.
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